Ashley Park — Creative Director with 17 years of experience building brand experiences and product design at Google, Meta / WhatsApp, TikTok, and Samsung.
San Francisco, CA
| 04 | Meta / WhatsApp / UI Refresh with Expression Complete visual redesign of WhatsApp for 2B+ users — new design system, brand identity, AI-powered avatars, chat themes, and expressive features. | 2021–2024 | Brand, Design System, AI |
| 03 | Google / Android / Material You & Android 12 Co-created Material You — Google's most significant design language shift in a decade. Dynamic color, personalization, and a humanist design philosophy. | 2018–2021 | Design Language, OS, Color System |
| 02 | TikTok / E-commerce & Monetization Built TikTok's commerce design system from scratch — Business Center, creator tools, and AI-powered ad creation across global markets. | 2024 | Design System, Commerce, AI |
| 01 | Google / Pixel / Pixel as a Creation Tool Defined Pixel's identity as a creative instrument — Gen AI wallpaper lab, Pocket Operator with Teenage Engineering, lockscreen customization. | 2020–2022 | Gen AI, Creative Tools, Collab |
I'm a Creative Director with 17 years of experience in design and technology, including 12 years leading global multidisciplinary teams. I'm deeply committed to crafting brand experiences that go beyond functionality — designing solutions that meaningfully resonate with users, enrich their everyday lives, and build genuine love and trust.
My work spans product design, brand identity, design systems, experiential activations, and AI-powered creative tools. I've led design at the intersection of technology and culture — from defining Android's visual language to launching WhatsApp's most significant redesign to date.
Previously: Google (Android, Pixel) · Meta (WhatsApp) · TikTok · Samsung
| 01 | iF Design Award ×3 | 2022–2024 |
| 02 | CLO Award Creative Leadership | 2023 |
| 03 | Shorty Awards Social Campaign | 2021 |
| 04 | Webby Awards Best Mobile Experience | 2020 |
| 05 | PONE Award Brand Design | 2019 |
| 06 | GSMA Award Best Mobile Device — MWC | 2016 |